Written By – Eliza Brooks
Search Engine Optimization – known for its shorter moniker, SEO – is what drives online
traffic to most businesses these days. Like you, everyone already has one common
denominator on their checklists prior to purchasing a thingamajig or two – “Have you
Now, let’s take a look at a few of the top benefits SEO offers to any business regardless of
Lead the customers to you
Organic search is the primary mover for most businesses’ online performance. It
plays a fundamental part in the consumer life cycle. It aids in helping the customers
get answers to the main questions they’ve laid out prior to making a good buy.
And according to experts like Arcane Marketing, SEO helps with directing users to
the resources that can easily help with matching services and products from multiple
This is why so almost all online businesses and brands put considerable investment
in their SEO strategies. Being top of the list on search engine result pages also
means being top of mind for consumers who are looking for their particular products.
Completes brand equity
SEO reinforces the need for a quality customer experience. Basically, customer
experience is the accumulated effect you have on users as they find their way to you.
Not only should the channel consumers go through towards your business be
optimized and efficient, it’s also important that the content they are greeted with is
things they find valuable and important. This will make engagement more likely and
conversion highly probable.
The following are questions you need to address in building a desirable experience
for your customers.
a. Are the contents on your website high quality, effective and
b. Can I easily navigate through your website?
c. Do I find you tasty or just completely wet? Am I even your target
d. Can I easily find the things I need through the resources you’ve given?
e. Do you look like something or someone I can trust?
These are the questions effective SEO business strategies address for you. In the
world of commerce, image is everything, and first impressions last. If you want to get
a foot in on your customer’s business, it pays to look in the proverbial mirror.
Influence the buyer’s decision
If there’s one thing you need to keep in mind, buyers do their research. They’re
smart. They know what they need, and at times, are also open to other possibilities
that can help with making their decision in acquiring a product or service. All that’s
left for you to do is to steer them in your direction.
With good SEO strategies, your business should be able to find the right to showcase
amazing deals, high-quality products, and the reliability they get with you.
Target your intended audience
The virtual landscape has changed drastically over the years with the emergence of
mobile technology. Directories have fallen out of fashion and people are instead
pulling out their phones to search for local businesses and how to get there.
Mobile search has evolved once again and is incorporating voice search into the fray.
You ever wonder how Google and Siri select and offer options when people look for
the best coffee in town? One word – SEO.
With the right help to get your website optimized for local vicinity, SEO professionals
can tailor your content by adding local citations, backlinks, and local listings adhering
to the locations and business sector it is classified.
Let’s be honest, it does not cost squat but it is relatively more cost-efficient compared
to other marketing strategies out there. Compared to traditional marketing, SEO and
other digital marketing strategies cost a lot less and offer more benefits than, say,
print media or TV and radio advertisements.
The good thing about investing in SEO is it delivers in the long run when it comes to
building your brand and presence. Of course, given that you continue to give it
attention and the needed juice to go on. It’s not enough that you plan and implement
a good SEO strategy, you also have to ensure it continues to give the results you so
desired in the long run.
SEO offers transparency.
Numbers don’t lie. SEO gives you data with regard to how consumers find you (or if
they can find you at all). This makes making business decisions for the future easier
since you see actual data you could use to steer your business towards success.
The thing with SEO professionals is that they help with inferring information out of the
numbers your website generates when it comes to user visits. Once opportunities
and strengths are assessed, you can then come up with solutions for getting to that
yellow brick road to marketing success.
SEO closes the sale!
According to SEOTribunal.com, 80% of consumers have said they check products
and businesses online prior to taking a trip to B&M stores.
That should be reason enough to bank on your online presence. It goes to show just
how crucial SEO is to the success of any business.
Let’s face it: visibility, accessibility, and locality are key factors in transforming
inquiring strangers to prospective buyers to dependable promoters. The online
playing field has three pillars: social, mobile, and local. And, the plinth that ensures
you these is SEO.
According to SearchEngineLand, there are nearly 63,000 searches per second on any given
day within Google alone. Based on their calculations too, that would make it 5.6 billion
searches daily. It would be a complete understatement to say that we are all living online.
And that number continues to grow day by day. The fact that more than half the world’s
population have access to high speed internet and smart devices like smartphones and
tablets only fosters that growing trend.
With the pandemic looming over the global landscape since late 2019, your best bet almost
everyone resorted to going online in getting their needs met. People are eager to discover
new things – whether it is to start a hobby, make their home life more comfortable, or make
their work more efficient.